BCF Fishing Classic Game

Last friday we launched BCF's first flash game called BCF Fishing Classic. It's been produced specifically to give a little something back to the 60,000+ members of Club BCF. The basics of the game are; catch as many fish as possible while avoiding the junk, seagull and standing still. The faster you catch fish and the more they weigh in at, gives you longer playing time.

Once you make a big catch, it's now time to dish out the bragging rights - by clicking the Challenge your friends button you can send out the challenge (with your score) to 4 mates at a time. This really became the viral aspect of the campaign, in which our goal is to not only give back to the loyal members, but to also attract new customers.

The vision here is to have current customers or regular users of the website challenge friends who have not yet experienced BCF, by bringing them to the website through the hook of a cool little flash game which then gives BCF the opportunity to establish thier credentials, range, experience and branding. Obviously we are searching for a % of these people to become customers, and dare I say with the success of these stores we would be looking at a high conversion rate here.

Oh, almost forgot the game stats. 15,000 unique players in the first 5 days! What's your best score? I had a best catch of 55kg - so far!

I must say, this was a great project to work on, we (especially me) got right into the fishing spirit and the entire advertising agency dropped production levels by at least 20% around testing time ;)