On Toyota's Mind Website
I just checked out a new microsite from Toyota, called On Toyota's Mind. My first feelings (apart from the amazing graphics) were WOW, that's exacly the same style as "The Creative Mind" microsite from Adobe.
Sure, Toyota have spent a bucket load more cash on this site than Adobe, and dam it looks great with that semi-realistic render, but essentially it's exactly the same as Adobe's Creative Mind site, only with different content! Right? I guess this runs back into the age old concept that nothing is new anymore, and creative agencies just "base" new campaigns on artwork that is already out there.
While that statement may not be true, as I'm sure not everything humanly possible to create has been created, more and more we see new advertising campaigns and more recently new websites that have a striking resemblance to others, even as high profile as Adobe and Toyota.
As you can see, even more so once you get into these sites and explore each of the minds, you'll notice the trend of clickable objects, funky characters and intuitive navigation. This goes right across the board for both websites. So my question is where does a creative agency cross the line and steal an idea, rather then expand on a style?
None the less, this new microsite from Toyota in which users get to explore the offerings from Toyota in a visual world is top notch. From Swedish agency SWE and growing interactive agency North Kingdom is a fantastic compilation of flash animation, 3D renderings and design. Not to mention featuring some very cool features from Toyota's Cars. Check it out here.
Sure, Toyota have spent a bucket load more cash on this site than Adobe, and dam it looks great with that semi-realistic render, but essentially it's exactly the same as Adobe's Creative Mind site, only with different content! Right? I guess this runs back into the age old concept that nothing is new anymore, and creative agencies just "base" new campaigns on artwork that is already out there.
While that statement may not be true, as I'm sure not everything humanly possible to create has been created, more and more we see new advertising campaigns and more recently new websites that have a striking resemblance to others, even as high profile as Adobe and Toyota.
As you can see, even more so once you get into these sites and explore each of the minds, you'll notice the trend of clickable objects, funky characters and intuitive navigation. This goes right across the board for both websites. So my question is where does a creative agency cross the line and steal an idea, rather then expand on a style?None the less, this new microsite from Toyota in which users get to explore the offerings from Toyota in a visual world is top notch. From Swedish agency SWE and growing interactive agency North Kingdom is a fantastic compilation of flash animation, 3D renderings and design. Not to mention featuring some very cool features from Toyota's Cars. Check it out here.
Labels: Latest-Websites, New-Interactive-Campaigns
posted by Aden Hepburn at
12:40 AM
4 Comments:
Very similar, sort of same but not the same... A lot more creative stuff going on in the toyota-site but never the less - I like the adobe better for some reason.
I agree, the adobe site certianly appeals to me more, although Toyota would have spend a small fortune on that site.
They are similar, I just wonder where that boundary is for creative agencies copying ideas as opposed to expanding on a style?
Especially working for an advertising agency my self!
It certianly looks like Toyota's agencies have taken a strong lead from the glowing popularity of Adobes Creative Mind site. It's a good question and im also not sure where the line gets crossed in relation to expaning upon ideas rather than stealing them.
All I can say, is this is a pretty close call!
Id agree, I think that this is quite easilly one of the more visible "copy cat" designs i've seen. Perahps not copied to a T. But this is seriously shooting down the same barrel.
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