Microsoft to become a real Google Competitor

Since Google began its world domination, taking control of the Internet - the one thing that Microsoft was yet to conquer - Microsoft has been trying everything in it's power to claw back the ground. Unfortunately in the same time, Google spent up big, hiring only the best engineers from around the world, designed, created or acquired anything in it's path and jumped even further ahead, so much so that it's impossible for any one company to steal market share, let alone rival it.

The Google domination is a pretty scary thing (unless you are a stock holder - the $100 listing price now sitting nicely at $500+ per share in less that 2.5 years on the public register) for every normal human being. The media companies of the past were powerful for one reason.

Controlling Information.

Google surpasses this, it controls the worlds data, and seeing data is the DNA of information, Google has a power Microsoft is really shaking in it's boots about. Google is growing, the rest are shrinking from the Google Squeeze and life might just not be the same in 5 years time with the monopoly.

People, companies and protesters have spat at Microsoft for years about its monopoly, its control, its power. Sure, they have a right to this, but the scary thought is, if Google is to continue its growth and domination for the next few years it may just be the most powerful company in the world, beyond anyone's imagination. (But is that actually a bad thing?)

Information is Power.

So this gets me to my actual point! (finally)
There has been a buzz around lately about the prospect of Microsoft or Yahoo stepping up to really compete with Google. Web Pro News posted a good article here about it.

What companies could combine to form a super company to beat Google at it's own game and take the electrifying online advertising market from underneath their feet? Not an easy task the way Google invests in its self. Although they are starting to head down the path of Yahoo, who has so much content that nobody actually uses!

There is probably only one option that could take down Google. That's Microsoft after purchasing Yahoo & AOL - this forming a super company from 3 under performing companies in the online search/marketing area, all battling to get a % or 2 from each other while Google sails its motor cruiser off into the sunset.

This is the only way that Microsoft, Yahoo and AOL (struggling to stay afloat) can claw back market share and compete with Google, hoping to eventually overthrow the kingdom. This super company would be one amazingly powerful player. Good enough to beat Google at its own game.

How long before we see something like this happen? Will it ever happen? Who knows...

One thing everyone seems to believe is that the longer there is no major competitor to Google, the further into that sunset Google gets. It's simple business really, why compete with 2 other strugelling companies for a share of the measly 15% of the search/marketing industry (Google has approx 75% - if not more). When you can combine, cut costs, share technology, diversify users and provide a world leading product for less and now, this super company gets to use its power and pull Google back to earth.