New Media Online Spending Statistics
The 2007 New Media Online Spending Statistics released by the American Advertising Federation (AAF ) paints an interesting picture for new media, some predictable, others are a little more eye opening.
We all know that Search Marketing has been attracting a growing % of marketers budgets, but these statistics might just confirm why everyone believes Google purchased YouTube as its test ground for online video advertising.
The surge in online video spending is almost something of a craze. Marketers can get a little wrapped up in all the hype and throw cash to media companies just waiting to spend their $$. While online video is booming, I'm not yet convinced that online video advertising is at an influential stage - and I stress "yet".
While broadband is kicking into gear with fantastic adoption rates of recent times, the general public still has its "L Plates" on when it comes to watching video advertising online. After all, that's why we switch TV channels or have turned to downloading our favourite shows - to avoid waiting through the ad break. I don't want to wait for a 60sec Ad to load & play before i can start to watch my desired clips.
As Google has put it, YouTube is a testing ground for video advertising. This will give them (and the world) a perfect test case for video advertising. From ad lengths to implementation, this project will one day set the guidelines for successful online advertising. And one of the key questions will be - are we be able to fast forward or skip the ads?
Social Network spending sitting in at 7.7% was a surprise for me, I suspected a much larger increase in its spending towards the 10-12%, obviously not the case this year. Podcasts are catching blog spending and mobile spending is sitting at around 5%.
Mobile Advertising is predicted as another "next big thing" although there are numerous issues to be solved before it will be adopted. While it's gaining popularity across England, I feel it's 2+ years away from being adopted by users here. Taking note - there are some fantastic blue tooth technologies being developed and will probably be seen in shopping centres over the next 12 months that detect blue tooth on mobile phones and offer to send them the latest offers and discounts.
We all know that Search Marketing has been attracting a growing % of marketers budgets, but these statistics might just confirm why everyone believes Google purchased YouTube as its test ground for online video advertising.
The surge in online video spending is almost something of a craze. Marketers can get a little wrapped up in all the hype and throw cash to media companies just waiting to spend their $$. While online video is booming, I'm not yet convinced that online video advertising is at an influential stage - and I stress "yet".
While broadband is kicking into gear with fantastic adoption rates of recent times, the general public still has its "L Plates" on when it comes to watching video advertising online. After all, that's why we switch TV channels or have turned to downloading our favourite shows - to avoid waiting through the ad break. I don't want to wait for a 60sec Ad to load & play before i can start to watch my desired clips.
As Google has put it, YouTube is a testing ground for video advertising. This will give them (and the world) a perfect test case for video advertising. From ad lengths to implementation, this project will one day set the guidelines for successful online advertising. And one of the key questions will be - are we be able to fast forward or skip the ads?
Social Network spending sitting in at 7.7% was a surprise for me, I suspected a much larger increase in its spending towards the 10-12%, obviously not the case this year. Podcasts are catching blog spending and mobile spending is sitting at around 5%.
Mobile Advertising is predicted as another "next big thing" although there are numerous issues to be solved before it will be adopted. While it's gaining popularity across England, I feel it's 2+ years away from being adopted by users here. Taking note - there are some fantastic blue tooth technologies being developed and will probably be seen in shopping centres over the next 12 months that detect blue tooth on mobile phones and offer to send them the latest offers and discounts.
Labels: 2007-Web-Statistics
posted by Aden Hepburn at
5:54 PM
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