Web Banner Advertising Grows 17.5%

While we are talking about stats, In the AdAge 2007 digital marketing report they note a very solid 17.5% growth in Online Web Banner Advertising which is now up to a $9.77 billion annual online spend across all industries that feature visual online advertising (animated flash web banners). And it's being driven by a number of factors;

1. Increases in Broadband uptake
2. More consumers spending time online
3. Websites & Advertising now need to be more engaging
4. Marketers are opening their wings to experience new media
5. Cost effective high visibility advertising
6. More portals and targeted websites to place advertising

As more brands become awear of the benefits in moving large percentages of their advertising budgets online we will continue to see solid growth year on year and with web2.0 booming there are more than enough new targeted websites being established to cope with the demand for targeted marketing opportunities.