Coke - 2 Great Hits, 1 Great Taste
If you have not seen this new campaign, I'm not sure what rock you have been hiding under!It's every where. All over TV and Online from NineMSN full page commercial breaks and MySpace block outs to Yahoo and every other website that is in some kind of online advertising network!
The new coke campaign - 2 Great Hits, 1 Great Taste - is a blast. Literally, the new creative has not just been created
into the usual flash banners and rich media from site to site. This time, Coke have gone to great lengths to ensure the campaign pulls some might - they went almost exclusively flash video with page takeovers, commercial breaks, media buzzers and more...You can view the clip for your self below thanks to YouTube! I think it was The White Agency who ran this campaign for Coca Cola. A simple campaign with huge impact - and for a campaign like this it's through $$ spent on Media Purchases.
Labels: New-Interactive-Campaigns
posted by Aden Hepburn at
10:54 PM
1 Comments:
Kind of a strange ad. It makes Coke seem like some kind of drug, with dilating pupils and just the overall effect is seems to have on the people in the ad after they take a sip.
If you watch closely, you'll see some pretty nasty looking teeth on some of these people. Could this be caused from drinking too much sugary Coke? That woman towards the end who is apparently singing, but sounds more like she's crying out in pain (and looks it too) is particularly ugly.
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