Google Faces Court In Australia

In breaking news this afternoon, The Australian Competition and Consumer Commission (ACCC) has filed action against Google in the Australian Federal Court. With allegations that the search engine has engaged in misleading and deceptive conduct.

We are told that Google has breached the Australian Trade Practices Act. This has come from Google failing to "adequately distinguish between sponsored links on its search results and "organic" search results."

The word is that Google has denied the claims, and will fight them in the courts and win, because the claims are with out merit. This is the first claims of its kind in the world, one that if won - might create a precedent world wide for future claims.

Google will appear in court in Sydney, some time in August.
View the Report here, on the ABC's website.

It's an interesting scenario, one which might open them up to some amazingly large lawsuits if this case is won. However, I'm sure Google will pull in every layer in town to secure a win here.

Update: ZDNET article.