Supercheap Auto Pit Stop Challenge Game

Today the Interactive team at IdeaWorks launched a fantastic new game for Supercheap Auto, called "Pit Stop Challenge". It's a fast paced flash game (or branded entertainment) based around their racing sponsorship with the Supercheap Auto Racing team in which the player competes against the clock to pit the racing car in the fastest possible time.

The player gets a 3D rendered view of the racing teams garage, and has tools and spare parts on hand to pit the car. You've got to change the tyres, disc brakes and refuel the car to get it back out on the track...

The idea behind the game was to leverage the racing teams popularity and engage users online by providing them a platform in which they can interact with the new Supercheap Auto website. Users not only battle for a place on the Top 100 leaderboard, but can challenge their friends to the game, with options to challenge up to 4 friends at a time.

Playing the game is an intense experience if your trying to beat your friends, a large pit time counter lets you know exactly how your going along the way. Users drag and drop elements into position and bolt on the replacement parts before sending the car back onto the track.

This game is a great example of branded entertainment and how it's effectiveness helps users interact with your brand online. Not only are we producing a fantastic game for Supercheap Auto, we are also providing a full suite of reporting options to track who is playing, how they got here, where they live, how long they spend playing the game - and that's just the tip of the iceberg as far as reporting goes.

So if you have a spare few moments (like the increasing % of people playing online games) give it a shot and see if you can beat my 27.430 second pit stop!