BigW New Release DVD MicroSite

IdeaWorks launched another BigW microsite this week with New Release DVD's launching with pre-order opportunities for each of the blockbuster titles coming to DVD this summer and into the future. You might wonder why we would offer a pre-order, but - after studying some major launches and being sold out in some stores and not others, this sets a trend that allows BigW to move stock around to ensure every customer who wants an item, gets an item!

With a simple microsite, we are able to track pre-orders for each item and allocate stock to individual stores based on demand, providing customers with a guarantee their item is on hold for them and ready and pick up in store come release day.

BigW are also giving customers great reason to pre-order by adding bonus items with each new release. This is a great way to help drive customer interaction online, build trust with individual consumers looking for online purchases in the future or via their other online shopping websites.