Diesel - Human After All Campaign

In an intersting move from Diesel, who are not scared to use inventive interactive elements in their campaigns comes this weird but wonderful webisode campaign - HandyCam style. I'm not sure how effective this is, this viral element doesn't seem to be strong enough for me to forward onto friends but i'll let you be the judge of that.

I guess what it does show, is that with a relatively small budget you can create ads good enough to get a laugh and attract an audience online, with the ability to be a little more creative for the $$ spend.



I'm not a fan of the poor French acting, although I'm sure thats all part of the style this is shot in. These ads are perhaps a little drawn out, but do have a punchy ending...



It's interesting to note that you really can't tell what brand they are wearing.
Something I thought would have been a much more promiment feature in these ads.