ING's I-Needtogo Viral Campaign

This is one of the best interactive online advertising campaigns I've seen in a long time. Created by Emakina, this online advertising campaign breaks new ground for big banks, and goes a long way to creating some freedom in that corporate banking space.

This is the perfect application for a this type of creative with ING promoting a free online bank account. It's perfect for a younger target market that's easily engagable online. This campaign also gives off a fantastic viral vibe while providing you with code to insert into your Blog, Facebook or MySpace.
Check it out at I-NeedToGo.com
Or, you can simply play it below - however, it's a lot nicer and larger on the official web site. But again, this is a very obscure campaign (but it smartly engages the users) - please feel free to leave your thoughts on this in the comments section.