Sony Bravia Ad - Stop Motion with Play-Doh

Stop motion is a fine art, and Sony has cracked it with this new campaign by creative agency Fallon. This is the third Sony Bravia Ad, based around it's tag line of "Colour Like.No.Other" and it really lives up the the hype. It might not be as action packed as previous Bravia Ads, but this ads a new level of complexity, colour and purity.

The use of stop motion is becoming a lot more mainstream now, and with Sony picking it up i'm sure you'll see it in a few new commercials from other major corporates over the next year.

The concept is brilliant, and production very well executed.
An amazing 40 animators worked with over 2 tonnes of play-doh to great each and every bunny in each position. Enjoy the ad. And the making below :)



Plus the Teaser trailer / Teaser making of...