BIG W - New Live Big For Less Campaign

In possibly the largest integrated campaign undertaken by a single ad agency in Australia to date, IdeaWorks today launches the new BIG W brand across all consumer touchpoints. In doing so, there have been some amazing feats undertaken, from a brilliant new Brand ID component - created by Glen Barry (Head of Brand Identity @ IdeaWorks) which has evolved through the entire campaign into touchpoints like;

• New TV Brand Campaign
• Press Campaign
• Catalogue Design & Production
• Environment & Store Design
• Instore Communications & POS
• Website Strategy, Design & Development
• Online Communications (eDM's .etc)
• Internal Big W Communications

On the interactive side of the campaign, we have taken BIG W into a whole new world online by creating a really fresh, totally CSS based design for the new BIG W website that will be enjoyed by all users. There was an amazing amount of work involved in this re-design from strategic planning right through to detailed usability design & testing. The project had a great level of difficulity to enhance the brand online, while staying true to the simplicity and freshness of the new branding, something that's great testimate the the designers in my team.

We've also created a Live Big For Less microsite showcasing the Brand TVC's to BIG W staff and suppliers. This microsite has not been created for the general public, but more for the suppliers and staff to give them access to the campaign before it was seen on TV. It's also a great reference point for anyone wanting to experience the new brand and its message.

So feel free visit http://www.livebigforless.com.au/ and enjoy the new TVC's.

In other areas we have created strategic eDM and online communication touchpoints that will be experienced in the coming weeks to months as the entire campaign rolls out, along with some fantastic instore communication work that will also roll out. Enjoy the campaign.

ING's I-Needtogo Viral Campaign

This is one of the best interactive online advertising campaigns I've seen in a long time. Created by Emakina, this online advertising campaign breaks new ground for big banks, and goes a long way to creating some freedom in that corporate banking space.

This is the perfect application for a this type of creative with ING promoting a free online bank account. It's perfect for a younger target market that's easily engagable online. This campaign also gives off a fantastic viral vibe while providing you with code to insert into your Blog, Facebook or MySpace.
Check it out at I-NeedToGo.com
Or, you can simply play it below - however, it's a lot nicer and larger on the official web site. But again, this is a very obscure campaign (but it smartly engages the users) - please feel free to leave your thoughts on this in the comments section.

Diesel Disco Dance Viral Ad Campaign

This is one of the most creative viral campaigns I've seen to date, yet it's incredible simply and even more cost effective than you could imagine from a big brand such as Diesel. Diesel isn't particularly famous for its shoes, but this hilarious viral ad might just put them back on the map. Enjoy.

BigW New Release DVD MicroSite

IdeaWorks launched another BigW microsite this week with New Release DVD's launching with pre-order opportunities for each of the blockbuster titles coming to DVD this summer and into the future. You might wonder why we would offer a pre-order, but - after studying some major launches and being sold out in some stores and not others, this sets a trend that allows BigW to move stock around to ensure every customer who wants an item, gets an item!

With a simple microsite, we are able to track pre-orders for each item and allocate stock to individual stores based on demand, providing customers with a guarantee their item is on hold for them and ready and pick up in store come release day.

BigW are also giving customers great reason to pre-order by adding bonus items with each new release. This is a great way to help drive customer interaction online, build trust with individual consumers looking for online purchases in the future or via their other online shopping websites.

BigW 2007 Aria Awards Sponsorship

Last week we launched a tiny (so tiny it's a single page) Microsite for BigW's 2007 Aria Awards sponsorship, this site is designed to highlight the BigW Sponsorship and provide the customer base with some great deals on the Aria Award nominies albums in an interactive way thats both visually pleasing but also very fast and functional.

We've created an almost "iPod" style interactive menu there to choose your CD's which link off to the BigW online store where customers can purchase instantly at the lowest price.

Sony Bravia Ad - Stop Motion with Play-Doh

Stop motion is a fine art, and Sony has cracked it with this new campaign by creative agency Fallon. This is the third Sony Bravia Ad, based around it's tag line of "Colour Like.No.Other" and it really lives up the the hype. It might not be as action packed as previous Bravia Ads, but this ads a new level of complexity, colour and purity.

The use of stop motion is becoming a lot more mainstream now, and with Sony picking it up i'm sure you'll see it in a few new commercials from other major corporates over the next year.

The concept is brilliant, and production very well executed.
An amazing 40 animators worked with over 2 tonnes of play-doh to great each and every bunny in each position. Enjoy the ad. And the making below :)



Plus the Teaser trailer / Teaser making of...

Blogger Play From Google

Google have just launched their Blogger Play site that streams images that have just been uploaded to personal blogs using blogger. It's a never ending slide show (or stream) of weird and wonderful images from around the world.

If you click an image, you'll jump straight to the blog where that image has been posted. It's quite an interesting way to find random blogs that interest you, not from the titles you read but via the imagry thats being uploaded. So check it out. (caution, it's addictive)

Diesel - Human After All Campaign

In an intersting move from Diesel, who are not scared to use inventive interactive elements in their campaigns comes this weird but wonderful webisode campaign - HandyCam style. I'm not sure how effective this is, this viral element doesn't seem to be strong enough for me to forward onto friends but i'll let you be the judge of that.

I guess what it does show, is that with a relatively small budget you can create ads good enough to get a laugh and attract an audience online, with the ability to be a little more creative for the $$ spend.



I'm not a fan of the poor French acting, although I'm sure thats all part of the style this is shot in. These ads are perhaps a little drawn out, but do have a punchy ending...



It's interesting to note that you really can't tell what brand they are wearing.
Something I thought would have been a much more promiment feature in these ads.