BIG W - New Live Big For Less Campaign

In possibly the largest integrated campaign undertaken by a single ad agency in Australia to date, IdeaWorks today launches the new BIG W brand across all consumer touchpoints. In doing so, there have been some amazing feats undertaken, from a brilliant new Brand ID component - created by Glen Barry (Head of Brand Identity @ IdeaWorks) which has evolved through the entire campaign into touchpoints like;

• New TV Brand Campaign
• Press Campaign
• Catalogue Design & Production
• Environment & Store Design
• Instore Communications & POS
• Website Strategy, Design & Development
• Online Communications (eDM's .etc)
• Internal Big W Communications

On the interactive side of the campaign, we have taken BIG W into a whole new world online by creating a really fresh, totally CSS based design for the new BIG W website that will be enjoyed by all users. There was an amazing amount of work involved in this re-design from strategic planning right through to detailed usability design & testing. The project had a great level of difficulity to enhance the brand online, while staying true to the simplicity and freshness of the new branding, something that's great testimate the the designers in my team.

We've also created a Live Big For Less microsite showcasing the Brand TVC's to BIG W staff and suppliers. This microsite has not been created for the general public, but more for the suppliers and staff to give them access to the campaign before it was seen on TV. It's also a great reference point for anyone wanting to experience the new brand and its message.

So feel free visit http://www.livebigforless.com.au/ and enjoy the new TVC's.

In other areas we have created strategic eDM and online communication touchpoints that will be experienced in the coming weeks to months as the entire campaign rolls out, along with some fantastic instore communication work that will also roll out. Enjoy the campaign.

Sony Bravia Ad - Stop Motion with Play-Doh

Stop motion is a fine art, and Sony has cracked it with this new campaign by creative agency Fallon. This is the third Sony Bravia Ad, based around it's tag line of "Colour Like.No.Other" and it really lives up the the hype. It might not be as action packed as previous Bravia Ads, but this ads a new level of complexity, colour and purity.

The use of stop motion is becoming a lot more mainstream now, and with Sony picking it up i'm sure you'll see it in a few new commercials from other major corporates over the next year.

The concept is brilliant, and production very well executed.
An amazing 40 animators worked with over 2 tonnes of play-doh to great each and every bunny in each position. Enjoy the ad. And the making below :)



Plus the Teaser trailer / Teaser making of...

Diesel - Human After All Campaign

In an intersting move from Diesel, who are not scared to use inventive interactive elements in their campaigns comes this weird but wonderful webisode campaign - HandyCam style. I'm not sure how effective this is, this viral element doesn't seem to be strong enough for me to forward onto friends but i'll let you be the judge of that.

I guess what it does show, is that with a relatively small budget you can create ads good enough to get a laugh and attract an audience online, with the ability to be a little more creative for the $$ spend.



I'm not a fan of the poor French acting, although I'm sure thats all part of the style this is shot in. These ads are perhaps a little drawn out, but do have a punchy ending...



It's interesting to note that you really can't tell what brand they are wearing.
Something I thought would have been a much more promiment feature in these ads.

Hammer & Coop Campaign

In a clever campaign, Mini gets tonnes of action with their own Hammer & Coop. You've probably seen the banner campaign on the home page of Ninemsn, Mini have created their own mini-series, a cheesy action comedy with a man and his car.

It's a 6 part webisode series that's actually pretty darn good. Directed by Todd Phillips who surprise surprise, directed Starsky & Hutch. The website has some pretty cool features - seamless flash video, a fantastic action hero name generator and an entire extras section. Check it out. It might just be more entertaining than YouTube today.