Make My Logo Bigger Viral

Virals are great, but when they are made about sections of your own industry they are even better. Check out Make My Logo Bigger Cream and see for your self how your clients can ensure their logos are bigger!

Rodney Clark Website

Just a quick update here before we move on to more strategic matters, IdeaWorks Interactive has just launched (2) new sites for Rodney Clark. The first being a re-vamp of their previous flash site into a stylish CSS layout and the second being an interactive version of their catalogue.

Check them out below:
http://www.rodneyclark.com.au/
http://www.feelthedifference.com.au/

Top Online Viral Campaigns

Incase you didn't know where or how to rate you latest viral campaign - here is where and how! It's called Viral Video Chart and it tracks the top 20 viral videos across the internet, so if your on there you're doing pretty dam fine!

Ok sure, this won't track your standard campaign but it will certianly give you the latest and greatest virals floating around over the last week, month, year...

BIG W - New Live Big For Less Campaign

In possibly the largest integrated campaign undertaken by a single ad agency in Australia to date, IdeaWorks today launches the new BIG W brand across all consumer touchpoints. In doing so, there have been some amazing feats undertaken, from a brilliant new Brand ID component - created by Glen Barry (Head of Brand Identity @ IdeaWorks) which has evolved through the entire campaign into touchpoints like;

• New TV Brand Campaign
• Press Campaign
• Catalogue Design & Production
• Environment & Store Design
• Instore Communications & POS
• Website Strategy, Design & Development
• Online Communications (eDM's .etc)
• Internal Big W Communications

On the interactive side of the campaign, we have taken BIG W into a whole new world online by creating a really fresh, totally CSS based design for the new BIG W website that will be enjoyed by all users. There was an amazing amount of work involved in this re-design from strategic planning right through to detailed usability design & testing. The project had a great level of difficulity to enhance the brand online, while staying true to the simplicity and freshness of the new branding, something that's great testimate the the designers in my team.

We've also created a Live Big For Less microsite showcasing the Brand TVC's to BIG W staff and suppliers. This microsite has not been created for the general public, but more for the suppliers and staff to give them access to the campaign before it was seen on TV. It's also a great reference point for anyone wanting to experience the new brand and its message.

So feel free visit http://www.livebigforless.com.au/ and enjoy the new TVC's.

In other areas we have created strategic eDM and online communication touchpoints that will be experienced in the coming weeks to months as the entire campaign rolls out, along with some fantastic instore communication work that will also roll out. Enjoy the campaign.

BigW New Release DVD MicroSite

IdeaWorks launched another BigW microsite this week with New Release DVD's launching with pre-order opportunities for each of the blockbuster titles coming to DVD this summer and into the future. You might wonder why we would offer a pre-order, but - after studying some major launches and being sold out in some stores and not others, this sets a trend that allows BigW to move stock around to ensure every customer who wants an item, gets an item!

With a simple microsite, we are able to track pre-orders for each item and allocate stock to individual stores based on demand, providing customers with a guarantee their item is on hold for them and ready and pick up in store come release day.

BigW are also giving customers great reason to pre-order by adding bonus items with each new release. This is a great way to help drive customer interaction online, build trust with individual consumers looking for online purchases in the future or via their other online shopping websites.

BigW 2007 Aria Awards Sponsorship

Last week we launched a tiny (so tiny it's a single page) Microsite for BigW's 2007 Aria Awards sponsorship, this site is designed to highlight the BigW Sponsorship and provide the customer base with some great deals on the Aria Award nominies albums in an interactive way thats both visually pleasing but also very fast and functional.

We've created an almost "iPod" style interactive menu there to choose your CD's which link off to the BigW online store where customers can purchase instantly at the lowest price.

Blogger Play From Google

Google have just launched their Blogger Play site that streams images that have just been uploaded to personal blogs using blogger. It's a never ending slide show (or stream) of weird and wonderful images from around the world.

If you click an image, you'll jump straight to the blog where that image has been posted. It's quite an interesting way to find random blogs that interest you, not from the titles you read but via the imagry thats being uploaded. So check it out. (caution, it's addictive)

New XGAMES Website

Seems that the XGAMES have launched a new site for the upcoming August 2-5 competition. This site seems less about the compeitions and more about the stars that will attend. What i'm interested in, is the graphics & animation.

They are slick. Infact, this site is so well done i'd be supprised if it didnt win a few awards. Unfortunatly, the navigation is possibly the worst i've ever seen, but if you have some time to burn you probably won't even notice you wasted 20mins trying to find all the secret parts with in the website.

This concept reminds me of the Eminem website, it's got the same DNA and finger prints all over it. That site was created by We Fail and i'd presume these guys created the new XGAMES site too.

Like it Spicy, With Flash Video

Intergrated flash video websites are increasingly becoming all the rage. As broadband jumps up a notch every 3 months, the creative types with a client looking for something a little trend setting come out to play.

Take this new website from Interactive agency Spacedog. They have turned a new spicy buffalo sandwich into an interactive wonderland, with your guide being a sexy blonde who stars in the new burger joints TV campaign. She steps you through the website in full flash video glory, rendered on a sleek white background the use of the flash video is simple, yet class leading.

The use of flash video is certianly something that should talked about in any new interactive brief, it's uses are ever expanding and can turn your ordinary website into an award winning interactive campaign.

On Toyota's Mind Website

I just checked out a new microsite from Toyota, called On Toyota's Mind. My first feelings (apart from the amazing graphics) were WOW, that's exacly the same style as "The Creative Mind" microsite from Adobe.

Sure, Toyota have spent a bucket load more cash on this site than Adobe, and dam it looks great with that semi-realistic render, but essentially it's exactly the same as Adobe's Creative Mind site, only with different content! Right? I guess this runs back into the age old concept that nothing is new anymore, and creative agencies just "base" new campaigns on artwork that is already out there.

While that statement may not be true, as I'm sure not everything humanly possible to create has been created, more and more we see new advertising campaigns and more recently new websites that have a striking resemblance to others, even as high profile as Adobe and Toyota.

As you can see, even more so once you get into these sites and explore each of the minds, you'll notice the trend of clickable objects, funky characters and intuitive navigation. This goes right across the board for both websites. So my question is where does a creative agency cross the line and steal an idea, rather then expand on a style?

None the less, this new microsite from Toyota in which users get to explore the offerings from Toyota in a visual world is top notch. From Swedish agency SWE and growing interactive agency North Kingdom is a fantastic compilation of flash animation, 3D renderings and design. Not to mention featuring some very cool features from Toyota's Cars. Check it out here.

Motorola: Improve Your Karma

Well it's just that time of year isn't it? Christmas fast approaching and all those "New Year Resolutions" just around the corner, in that light - Motorola have jumped in to help everyone in the new year. The Impove Your Karma website by Motorola seeks to help you know your Karma levels, I guess that isn't a bad thing, right?

So, Sven Goodsson bursts onto the site. Built to subtley promote the new RAZR phone, while also helping the RED charity, Improve Your Karma even intergrates with MySpace. (Neat huh?)
So with the help of Sven you can get your Karma score, balance yourself or just browse the website and attempt to find things like the "Motorola: Improve Your Karma" hidden codes. The Secret codes help you to get Sven Goodsson doing funny skits, like a Richard Simmons impression!

New Lynx Website: Lynx Blow

In a another great interactive campaign for Lynx, this time for the UK, we see Dare Digital introduce a new style of interactivity with it's Lynx women! Using a pretty funky flash audio application where visitors can use their microphone or gaming headsets to "Blow" warm air on the Lynx lady that for some reason is wearing next to nothing, out doors in the snow!
(Ofcourse the guys won't complain)

Visitors are taken through the steps of setting up their audio equipment, before attempting to "Blow" off the the thin garment our Lynx lady is wearing! The warmer you get her, the closer her clothes are to coming off. Can you actually get them off? Well, you'll just have to check out the website.

BCF: Boating Camping Fishing

Recently we launched a new website for BCF. A new company from the Australian Super Cheap Auto Group, BCF - Boating Camping Fishing is it's new powerhouse company. Launching with 2 stores in Queensland 12 months ago, BCF now has over 26 stores nation wide!
This website is pretty unique, in that it harnesses a host of features; weather forecasts & swell information for your favourite fishing spot. We even have an entire directory of Australia's fish, allowing you to view, research & learn about the fish you want to catch, we even tell you the best bait & location to catch the fish your looking for!
In the members only section you will find downloadable wallpapers with amazing photography, shot by me! Look out for a few fancy features we are looking at developing - like intergrating Google Maps to create a visual of the best fishing spots in town & maps to get there. If your wondering why this website is special it's because BCF stocks the largest range of Boating, Camping and Fishing gear in Australia - something like 15,000 luers and over 5000 fishing rods (for example!)
On another pretty exciting note for BCF, we have created an interactive online store that incorporates hundres of thousands of products into the latest version of Adobe Flex. It's completly fluid and features a whole host of drag and drop options, comparisons and a amazing product selecter!

This site was designed and developed in a fantastic partnership between us at IdeaWorks and WDG Alfresco. So if your a keen fisherman, boating enthusiast or camper - I seriously suggest you check them out.

Playb3yond

With only days until the new Play Station 3 is released and gamers all over the world in a mindless craze to get their hands on Sony's highly anticipated (and extremely highly priced) PlayStation 3 console, can get a taste of what's to come and plunge into the hype by checking out the new teaser website called Playb3yond.com.

From here you can explore the power of the new PS3 console, or interact with the site with a series of well-placed mouse clicks revealing a hidden code on the wall, written in a strange alphabet of symbols taken from the PS3's controller. So if you're a hardcore programmer or aspiring hacker and can crack the code, you will unlock all sorts of bonus features, including game trailers and developer interviews.

I'm very impressed with this website created by Tequila/L.A - nice work guys! There is certainly some fantastic flash work involved with the secret code, not to mention the way this was all seamlessly put together into a site that isn't too overweighted.

Lynx Jet Planet

So the Lynxjet is flying that mile high club once more, this is the newest release of the award-winning Lowe Hunt campaign for the Lynx deodorant brand. For this campaign update, the destination for the "male fantasy-on-wings" is none other than Lynxjet Planet, an online mating game in which the sexy Lynxjet "Mostesses" become your personal tour guides and lead players through virtual cities like Tokyo, New York and Stockholm - your quest is to charm as many local ladies as you can! Anyway you can.

It's an impressive site, although id recommend turning down your volume before placing your courser over any of the ladies! Unfortunately, to play the Leisure Suit Larry style game you need to fill out a registration form with about 10 fields! But it may just be worth it ;)