New Posts Coming Soon!

Well, I'm back from Thailand, relaxed and ready to fight my way back into the working life! So stay tuned, I'll be starting to post with a might higher frequency from July onwards (which won't be hard based on my last 6 months online!).

Things like:

• Best Practice E-Commerce Strategy
• Best Practice Email Communication
• Best Practice Online Advertising Campaigns
• Any may many more articles...

Microsoft Bids To Buy Yahoo! Inc

Google's D-Day is nearing, well - at least a day in which there may be an actual "competitor" in the market place for them to compete with. So Microsoft have finally done the inevitable - launching a takeover bid for Yahoo! Inc.

You'll see in my previous post some time back - "Microsoft to become a real Google competitor" that I was predicting the only company to possibly challenge Google, would be a Microsoft Super Company... Buying out the likes of Yahoo! & AOL.

So here is it, the official press release and $31 per share offer to buy out Yahoo! Inc. Official Microsoft Press Release - To Buy Yahoo!

What will the future now hold? Well if this goes through, then microsoft will be officially the largest "by far" super company in the world. The power that a company like that brings to the table is enormous, but will they have the smarts to out play Google?

IdeaWorks Wins Hyundai Advertising Account

Capping off a big week, IdeaWorks won the Hyundai Account from incumbents; Singleton Ogilvy & Mather. It was a huge effort by all those involved in the pitch at IdeaWorks, with some stunning artwork, strategy and ideas going above and beyond.

Hyundai has strategically positioned their business into 2 sections. Brand & Retail Advertising. IdeaWorks successfully pitched for the retail advertising account which also includes all online advertising & interactive. While Singleton Ogilvy & Mather retained the Brand account.

Stay tuned for some fantastic new online & offline work from Hyundai. If you're interested, take a look at what B&T had to say about IdeaWorks winning the account.