Monday, 23 June 2008

New Posts Coming Soon!

Well, I'm back from Thailand, relaxed and ready to fight my way back into the working life! So stay tuned, I'll be starting to post with a might higher frequency from July onwards (which won't be hard based on my last 6 months online!).

Things like:
  • Best Practice E-Commerce Strategy
  • Best Practice Email Communication
  • Best Practice Online Advertising Campaigns
  • Any may many more articles...

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Saturday, 2 February 2008

Microsoft Bids To Buy Yahoo! Inc

Microsoft vs Google Google's D-Day is nearing, well - at least a day in which there may be an actual "competitor" in the market place for them to compete with. So Microsoft have finally done the inevitable - launching a takeover bid for Yahoo! Inc.

You'll see in my previous post some time back - "Microsoft to become a real Google competitor" that I was predicting the only company to possibly challenge Google, would be a Microsoft Super Company... Buying out the likes of Yahoo! & AOL.

So here is it, the official press release and $31 per share offer to buy out Yahoo! Inc. Official Microsoft Press Release - To Buy Yahoo!

What will the future now hold? Well if this goes through, then microsoft will be officially the largest "by far" super company in the world. The power that a company like that brings to the table is enormous, but will they have the smarts to out play Google?

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Friday, 23 February 2007

IdeaWorks Wins Hyundai Advertising Account

Capping off a big week, IdeaWorks won the Hyundai Account from incumbents; Singleton Ogilvy & Mather. It was a huge effort by all those involved in the pitch at IdeaWorks Wins Hyundai Retail Advertising AccountIdeaWorks, with some stunning artwork, strategy and ideas going above and beyond.

Hyundai has strategically positioned their business into 2 sections. Brand & Retail Advertising. IdeaWorks successfully pitched for the retail advertising account which also includes all online advertising & interactive. While Singleton Ogilvy & Mather retained the Brand account.

Stay tuned for some fantastic new online & offline work from Hyundai. If you're interested, take a look at what B&T had to say about IdeaWorks winning the account.

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